TW Railway
Pain Point
The user interface is somewhat unintuitive and may confuse new users.
The app's performance can be slow when loading train schedules and booking information.
The payment process needs streamlining, as it can be cumbersome and time-consuming.
There are occasional glitches that affect the accuracy of real-time updates on train status.
Tthe lack of language options other than Chinese limits accessibility for non-Chinese speakers.
Goal
Sleek and Intuitive Interface: Create a clean, easy-to-understand user interface to ensure smooth navigation even for new users. Place key functions prominently, minimize complex icons and text, and enhance overall usability.
Real-time Journey Information: Provide up-to-the-minute train dynamics, including real-time arrival times, delay notifications, etc., enabling users to stay updated on train statuses and avoid unnecessary waiting.
Effortless Booking Process: Streamline the booking process by offering pre-filled options to reduce manual input and providing various payment methods. Allow users to save passenger details for swift future bookings.
Logo
1x
5x
0.5x
6x
Fonts: SF Pro
Title- Bold, 40px
Title- Medium, 40px
Text- Bold, 16px
Text- Medium, 16px
Text- Bold, 14px
Text- Medium, 14px
Color
Primary #204BA3
Secondary #4464A3
Text #FFFFFF